Branding | Acoufelt

Brand Assets

This is a page for parties external to Acoufelt access brand resources including logos, typography and colors.

LOGO VARIATIONS

LOGO MINIMUM MARGINS

FONT

Primary Font (Headings and Copy) – Core Sans
Core Sans is available in four weights. Light, Regular, Medium and Bold. When loaded into the computer syste, the fonts will be named numerically 35 Light, 45 Regular, 55 Medium and 65 Bold.

Typographic Style

Revolutionising the way we soundscape.

Making Quiet by design.

Core Sans Medium (headings)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()-+?,.{}

Core Sans Light (headings and body copy)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()-+?,.{}

COLORS

Primary Colors

Acoufelt’s black, grey, and white tones are simple, provide constrast against any color/background and will not compete with colors present in product photography/renderings.

Primary Colors

Black
C0 M0 Y0 K100
R0 G0 B0
Hex #000000

Secondary Colors

Grey
C58 M49 Y47 K15
R110 G111 B113
Hex #6e6f71

Usage

Core colors are non-negotiable and should be used consistently in our logo, typography and marketing collateral (e.g. document headers, footers, presentation tools).

COLORS

Secondary Colors

Blended Gradients

Blends can fade into white for a quiet sophistication (left), or as a fill for a crisper edge (right). Always consider context when evaluating its usage.

Primary Colors

Gradient 1

Secondary Colors

Gradient 2

Blends are broken down into the following colors

PANTONE 2464 C
C48 M0 Y67 K0
R111 G246 B139
Hex #6ff68b

PANTONE 2448 C
C62 M0 Y46 K0
R18 G227 B178
Hex #12e3b2

PANTONE 2227 C
C56 M0 Y6 K0
R18 G227 B255
Hex #12e3ff

PANTONE 4200 C
C92 M49 Y47 K22
R0 G94 B107
Hex #005e6b

Co-branding

The co-brand logo must be separated from the Acoufelt logo with a horizontal dividing line. Logos must be balanced in order to create a similar visual representation to ensure logos do not show a visual hierarchy over the other.

Any usage of the Acoufelt logo by external parties will need to be approved by
Acoufelt’s marketing team. Please email global.marketing@acoufelt.com if you
aren’t already in correspondence with a member of the Acoufelt marketing team.

Brand Assets

This is a page for parties external to Acoufelt access brand resources including logos, typography and colors.

LOGO VARIATIONS

LOGO MINIMUM MARGINS

FONT

Revolutionising the way we soundscape.

Making Quiet by design.

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()-+?,.{}

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()-+?,.{}

COLORS

COLORS

Co-branding

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