Typographic Style
Core Sans Medium (headings)
Core Sans Light (headings and body copy)
Primary Colors
Acoufelt’s black, grey, and white tones are simple, provide constrast against any color/background and will not compete with colors present in product photography/renderings.
Primary Colors
Black
C0 M0 Y0 K100
R0 G0 B0
Hex #000000
Grey
C58 M49 Y47 K15
R110 G111 B113
Hex #6e6f71
Usage
Secondary Colors
Blended Gradients
Blends can fade into white for a quiet sophistication (left), or as a fill for a crisper edge (right). Always consider context when evaluating its usage.
Primary Colors
Gradient 1
Gradient 2
Blends are broken down into the following colors
PANTONE 2464 C
C48 M0 Y67 K0
R111 G246 B139
Hex #6ff68b
PANTONE 2448 C
C62 M0 Y46 K0
R18 G227 B178
Hex #12e3b2
PANTONE 2227 C
C56 M0 Y6 K0
R18 G227 B255
Hex #12e3ff
PANTONE 4200 C
C92 M49 Y47 K22
R0 G94 B107
Hex #005e6b
The co-brand logo must be separated from the Acoufelt logo with a horizontal dividing line. Logos must be balanced in order to create a similar visual representation to ensure logos do not show a visual hierarchy over the other.
Any usage of the Acoufelt logo by external parties will need to be approved by
Acoufelt’s marketing team. Please email global.marketing@acoufelt.com if you
aren’t already in correspondence with a member of the Acoufelt marketing team.
