Trend influence

Escapism as an antidote to being locked inside for long periods throughout the pandemic is a recurring theme in our color stories. In this particular narrative, a picture-perfect view of rural, countryside living has us exploring our engagement with nature in a much more fantastical but artificial sense; cute cottages, fresh hay, floral gardens and blue skies. A longing for something unapologetically pretty and romantic drives an other-worldly, filmic quality to this aesthetic, taking the form of a highly-stylized, traditional agrarian bliss.

This informs a bucolic palette where warm ‘Turmeric’ provides a playful contrast with exaggerated, agrarian hues ‘Wasabi’ and ‘Peppercorn’, balanced with muted blue
‘Sea Salt’.

In this idealized country experience we see fashion awash with puffy sleeves, bow-tied bodices and ruffled necklines distinguished with embroidery and cross-stitch. A sense of domestic handicraft influences accessories, favoring materials like raffia, and we see a rise in porcelain with floral microprints in homewares.

Color description 

Turmeric is a shaded yellow with flecks of red. The careful combination of dominant yarn colours gives it a crafted, heathered look. Prevailing hues like Turmeric evidence an established color trend toward warmer yellows.


As a warm yellow, Turmeric is confident, but offers a whimsical quality with its nuanced blend of orange and red threads. The mood is playful and eschews slick sophistication, embracing an unselfconscious joy in fantasy.


Choose another country to see content specific to your location.​

Tell us what you are looking for