A playful exploration
into our four new colors

Enter a fantastical world where our new colors come to life
in deliberately fun and nonsensical ways.

Enter a fantastical world where our new colors come to life in deliberately fun and nonsensical ways.

Flint

What thoughts, feelings and emotions arise when in the 'Whimsical World' of Flint, and to what extent do you think color influences these feelings?

This is Flint.
When asked to describe the color of Flint, members of
the Acoufelt team classified it as ‘a blue-cast purple’,
‘a deep navy’, and a ‘metallic grey’, to name a few.

This is Flint.
When asked to describe the color of Flint, members of
the Acoufelt team classified it as ‘a blue-cast purple’,
‘a deep navy’, and a ‘metallic grey’, to name a few.

When asked what thoughts and emotions they associated with Flint, our team recounted feelings of: focus, brainstorming, goal-setting, stability, royalty, fearlessness and assurance. ​

When asked what thoughts and emotions they associated with Flint, our team recounted feelings of: focus, brainstorming, goal-setting, stability, royalty, fearlessness and assurance. ​

​ Technically, Flint is a formula
of blue, purple, grey and black threads.

Erring between shaded purple and navy, depending on the lighting, this color is truly multifaceted. We think it creates a great contrast alongside our ‘Turmeric’ and new ‘Celery’, as well as pairing nicely with our neutral ‘Almond’ and suite of greys.

Erring between shaded purple and navy, depending on the lighting, this color is truly multifaceted. We think it creates a great contrast alongside our ‘Turmeric’ and new ‘Celery’, as well as pairing nicely with our neutral ‘Almond’ and suite of greys.

But more importantly,
what do you think?

Order your Flint sample today

Celery

Celery

What thoughts, feelings and emotions arise when in the 'Whimsical World' of Celery, and to what extent do you think color influences these feelings?

This is Celery.
When asked to describe the color of Celery, members of the Acoufelt team classified it as a ‘soft and pearlescent green’, a ‘dusty mint-grey,’ and a ‘light matcha’, to name a few.

This is Celery.
When asked to describe the color of Celery, members of the Acoufelt team classified it as a ‘soft and pearlescent green’, a ‘dusty mint-grey,’ and a ‘light matcha’, to name a few.

When asked what thoughts or emotions they associated with this color, they recounted feelings of: calm, tranquillity, stillness, healing, freshness and crispness.

When asked what thoughts or emotions they associated with this color, they recounted feelings of: calm, tranquillity, stillness, healing, freshness and crispness.

Technically, Celery is
a formula of white, beige
and green threads.

Technically, Celery is a formula of white, beige and green threads.

At home in the pastel family, this neutral, desaturated green is here to stay as a continuity color, having been forecasted to transcend seasons beyond 2024. We think it complements our pastel pinks and blues like ‘Flamingo’ and ‘Sea Salt’, yet also pairs well with other neutrals like ‘Pearl’, ‘Ivory’ and ‘Almond’.

At home in the pastel family, this neutral, desaturated green is here to stay as a continuity color, having been forecasted to transcend seasons beyond 2024. We think it complements our pastel pinks and blues like ‘Flamingo’ and ‘Sea Salt’, yet also pairs well with other neutrals like ‘Pearl’, ‘Ivory’ and ‘Almond’.

But more importantly,
what do you think?

Order your Celery sample today

Shiraz

What thoughts, feelings and emotions arise when in the 'Whimsical World' of Shiraz, and to what extent do you think color influences these feelings?

This is Shiraz.
When asked to describe the colour of Shiraz, members of the Acoufelt team classified it as a ‘burgundy red’, a ‘dark berry’, a ‘velvety plum’, and a ‘deep royal purple’.

This is Shiraz.
When asked to describe the colour of Shiraz, members of the Acoufelt team classified it as a ‘burgundy red’, a ‘dark berry’, a ‘velvety plum’, and a ‘deep royal purple’.

To us, this color conjures feelings of elegance, power, glamour, mystery and romance.

To us, this color conjures feelings of elegance, power, glamour, mystery and romance.

​Technically, Shiraz is
a formula of black,
purple and red threads.
It’s rich and exotic;
pulling you in with its depth
and layering of color.

Under direct light, Shiraz presents itself as a deep red, but in shadow, it appears much closer to a mulberry purple.

We think Shiraz pairs well with our neutral ‘Almond’ and new pastel ‘Celery’, as well as our bold blue ‘Marine’ for a stronger contrast.

Under direct light, Shiraz presents itself as a deep red, but in shadow, it appears much closer to a mulberry purple.

We think Shiraz pairs well with our neutral ‘Almond’ and new pastel ‘Celery’, as well as our bold blue ‘Marine’ for a stronger contrast.

But more importantly,
what do you think?

Order your Shiraz sample today

Quartz

What thoughts, feelings and emotions arise when in the 'Whimsical World' of Quartz, and to what extent do you think color influences these feelings?

This is Quartz.
When asked to describe the colour of Quartz, members of the Acoufelt team classified it as a ‘limestone with a touch of pink’, an ‘off-cream’, a ‘light fawn’, and a ‘warm beige’, to name a few.

This is Quartz.
When asked to describe the colour of Quartz, members of the Acoufelt team classified it as a ‘limestone with a touch of pink’, an ‘off-cream’, a ‘light fawn’, and a ‘warm beige’, to name a few.

To us, this color conjures feelings of minimalist luxury, tenderness, functionality, timelessness, and familiarity.

To us, this color conjures feelings of minimalist luxury, tenderness, functionality, timelessness, and familiarity.

​Technically, Quartz is
a formula of beige,
white and pink threads.
At home amongst our neutrals,
Quartz differentiates itself with
its warmth and softness.

Following the comeback of beige in 2023 into 2024, we expect our beige-driven Quartz will follow the same trajectory to become one of our most popular neutrals.

Quartz's strength is in its versatility; pairing well with a myriad of colors. From our greying-green ‘Pistachio’ to our milk-chocolate ‘Umber’ and our soft blue ‘Periwinkle’, we think Quartz provides the perfect balance to our accent colors, yet it’s hint of pink still makes for an interesting standalone hue.

Following the comeback of beige in 2023 into 2024, we expect our beige-driven Quartz will follow the same trajectory to become one of our most popular neutrals.

Quartz's strength is in its versatility; pairing well with a myriad of colors. From our greying-green ‘Pistachio’ to our milk-chocolate ‘Umber’ and our soft blue ‘Periwinkle’, we think Quartz provides the perfect balance to our accent colors, yet it’s hint of pink still makes for an interesting standalone hue.

But more importantly,
what do you think?

Order your Quartz sample today

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