An ashy-muave with a hint of pink, Amethyst is comprised of a careful combination of white, pink, blue
and grey threads.
Sitting within our pastel palette, Amethyst layers well with our ‘Ivory’ and ‘Shiraz’, as well as our new ‘Wheat’ for a complementary contrast.
The desaturated blue-cast pink of Amethyst is driven by social factors that have us favoring local trade, craft and ancient traditions.
In color, we see this come to life in earthy pigments used to dye natural fibers like linen, jute and hemp. Alongside this, craftsmanship in the form of plaits, embroidery and stitching detail will be seen across fashion and homewares.
Winter is a time of reflection, recalibration and rejuvenation. Whilst traditionally associated with feelings of melancholy, more nuanced feelings may include nostalgia, mindfulness and even perseverance.
The dusty-brown lavender hue of Amethyst marries the “constancy” of traditional blue with the “energy and excitement” of red for a balanced, well-rounded finish. It feels stable, authentic and grounding.
