Acoufelt's 'Color Vernacular' Campaign Lands Finalist Spot at AMI’s 2023 National Marketing Excellence Awards

Acoufelt, a trailblazer in interior soundscaping solutions, is proud to announce it has been selected as a finalist for the prestigious 2023 National Marketing Excellence Awards presented by the Australian Marketing Institute (AMI).

The company’s captivatingColor Vernacular’ campaign has earned it a spot among the finalists in the ‘Content Marketing’ category. Acoufelt is honoured to be recognised amidst a fiercely competitive landscape, with the awards program seeing an overall 30 per cent increase in entries this year.  

The AMI Marketing Excellence Awards, now in its 42nd year, has become one of the biggest programs on the Australian marketing calendar. The Awards provide an opportunity to celebrate hand-selected individuals and organisations from around the country who have achieved extraordinary success from innovative and effective marketing practices.

Acoufelt’s ‘Color Vernacular’ campaign, which ran over the course of six months, was built around communicating the company’s nine new FilaSorb™ felt colours to market. Harnessing a mix of beautiful, informative, and thought-provoking content pieces, audience members were taken on an engaging journey upon which they were nurtured from awareness to conversion, and eventually, loyalty.  

From captivating ‘teaser’ communications on social media platforms, designed to pique curiosity and spark interest, to the comprehensive backstory and experiential assets that deepen the emotional connection with their color offerings, the campaign set out to drive engagement and impact.

The campaign reached its finale with the unveiling of a trend-forecasting lookbook and blog piece, cementing Acoufelt’s reputation as an industry thought leader. By combining creative storytelling with well-researched design and customer insights, the campaign resonated with audiences on multiple levels.

In the competitive ‘Content Marketing’ category, Acoufelt will face off against other top-tier finalists including Flight Centre’s “Kids Talk | Growing YouTube Subscribers is No Child’s Play (Or Is It?),” Defence Force Recruiting & Universal McCann and MediaBrands Content Studio’s “‘The Ultimate Classroom’ Brand Funded Series,” Trilogy Advertising & Marketing & Australia’s Golden Outback & Base Imagery & MDS Audio’s “Detour to Spectacular,” The University of Adelaide’s “TikTok Content Creator Program,” and Koala’s “Content Copywriting + Koala.”

The culmination of this exciting journey will take place on the evening of October 12th, when the winners of the AMI Marketing Excellence Awards will be unveiled. The gala event promises to be an unforgettable evening honouring the marketers who “set the standard in Australia”.

As Acoufelt embraces this remarkable achievement as a finalist, the company remains committed to its mission of transforming interior spaces with its sustainable and design-led acoustic products.

This recognition serves as a testament to Acoufelt’s unwavering dedication to excellence, creativity, and a visionary approach across all aspects of the business. 


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