Art meets sound management for one-of-a-kind Rock Ventures and Rock Family of Companies HQ

Rock Ventures and Rock Family of Companies HQ

Custom printed panels, baffles and custom ceiling solutions transform soundscape and offer artistic flair in collaborative office hub in Downtown Detroit.

The Rock Ventures and Rock Family of Companies HQ of Companies includes a portfolio of more than 100 diverse entities including Rocket Companies, 100 Thieves, Stock X,, and the NBA’s Cleveland Cavaliers. For their new downtown headquarters, local design firm and past Acoufelt collaborator, Pophouse, designed a timeless space befitting the importance and style of the Detroit enterprise.

“This project allowed our team to showcase the talent we have in-house,” says Pophouse design director Chrissy Fehan, “as well as the many talented partners and artists within the Detroit community.” Part of the Pophouse mission is to create ‘beautiful design with a purpose’, which includes ensuring designs are human-centric, functional and sustainable.

“Sound management was critical for this project, especially in gathering areas like the auditorium. Located in the heart of the office hub, the space encourages interaction, so we made sure the acoustics were optimized for both the onsite and remote experience,” explains Fehan. Across the curved wall of the auditorium, a custom mural by Chicago-based artist Cody Hudson was reproduced onto FilaSorb™ acoustic panels using QuietPrint™; Acoufelt’s high-resolution printing technology.

Along with custom printed wall panels, Pophouse chose to utilize ceiling areas to reduce unwanted noise in the building. Acoufelt Linear ceiling baffles and a bespoke grid-like ceiling solution are found in both flexible work coves and private offices. Fehan adds, “Using Acoufelt’s solutions not only allowed us to make the space more comfortable from a noise perspective, but also worked as a visual extension of the unique brand and style of the organization”.


John D’Angelo Photography 


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